Does anyone else want more depth in NBA ysis?

Honestly, I turn the TV to Inside NBA after the games or go to the espn.com or Yahoo!Sports or NBA.com and for the most part, its all the same thing, Lakers issues, Celtics issues, Spurs issues, or underrating or in-depth on a certain playoff team like the Hornets, Blazers, Sixers, Nuggets, etc. And then you have talk about Derrick Rose all the time, like he's the Rookies' ambador and only relevant rookie now. Then you have entire articles on LeBron & Kobe of course. Honestly do that many NBA fans lack so much depth or overall interest in basketball to not want to know what's wrong with the Warriors or Clippers or what's going on with the Heat or the Hawks? Its like a damn high school, the popular teams and players (ex. Cavs, Celtics, Magic, Lakers, Spurs; Bryant, LeBron, CP3, DRose) get literally almost all of the attention and shine while the lesser teams and players (ex. Heat, Warriors, Hawks, Nets, Knicks; Wade, D-Will, Nate Robinson, Devin Harris) are almost completely disregarded, regardless of their accomplishments and feats they're constantly ignored. Honestly, it takes a team a 10-game streak and a player consectutive triple doubles or 50 point games to get an article about or even concerning them at all. I hate that the media is just a big popularity contest when even the lesser known or popular players could be recognized as well without having to go to a amateur forum or pay money for more depth..........am I the only one who thinks this?